Own Your Style

In 2022, we launched the new brand platform, Own Your Style, which positioned Macy’s as a personal style source for colleagues and customers. The strategy of delivering brands, value & inspiration was brought to life in seasonal and promotional campaigns and within corporate communications. Own Your Style was both a strategic & creative game-changer for Macy’s. It received great press and became a major differentiator, rapidly gaining brand impressions and attracting younger customers.